Go Humane. Go Healthy. Go Green.

Your prime resource for cultivating an Ethical Omnivore conscience


GoEO in Practice


  1. LESS meat and dairy

  2. Meat and dairy from animals on pasture

  3. Beef that is grass fed.  Beef that is grass-finished (strongly preferred). 

  4. Meat and dairy from animals fed an all-natural diet

  5. 100% hormone, antibiotic-free meat and dairy

  6. Milk labeled rBHG-free

  7. Seafood that is sustainably caught

  8. Meat and dairy from heritage breed animals (where genetics have not been harmfully manipulated)

  9. No veal.  No Foie-gras. EVER.

  10. No animal product where there is no transparency offered on the origin or processing of the product


  1. Actively seek out the original source of all meat and dairy one eats

  2. VERIFY if the products you purchase are humanely and sustainably raised.

  3. Seek out information on animal processing to ensure it is performed as humanely as possible (ie short transport times, smaller slaughterhouses)

  4. Read Labels:  Learn what they mean (and what they don't!)

  5. Develop a deep connection with those who raise and bring to you all the meat, fish and dairy that you consume

  6. Inquire!  Ask all servers, meat and deli counter employees, grocery store employees, etc. where their meat, dairy and fish originate from


  1. Patron restaurants that go out of their way to provide transparency on their meat and dairy sources

  2. Go to farmer markets (which promote sustainable agriculture)

  3. Patron retailers who are making efforts to GoEO (offer more humane and sustainable options) and offer greater transparency


  1. Encourage those around you to GoEO!

  2. Be proud to exclaim:  “I am an ethical omnivore!”

  3. Educate those around you why it is so important to GoEO - get people thinking!

  4. Promote the GoEO movement whenever you can and contribute to our ever-expanding website, blog and database so that we can make it as easy as possible for others to make better choices

  5. Support advocate groups such as Farm Sanctuary, the Humane Society and Mercy for Animals who raise awareness about the facts and realities of factory farming.


  1. Can be more expensive (remember most sustainable producers are not receiving subsidies, are not feeding their animals cheap feed, are not cramming them into confined spaces.)  All of this costs more, but it’s worth it!

  2. More cooking at home, less dining out, less take-out.

  3. When you do go out to dinner or order take out, there are few EO options.  Ethical omnivores consume a lot of vegetarian fare when dining outside the home.

  4. Reading a menu takes on new meaning - ordering takes longer, and determining the lesser of two evils can take time.

  5. Finding ethical animal products can be difficult (though not impossible) depending on where you live.  It also requires more effort.  By default, you will automatically consume less animal products in your daily diet (especially until you find good sources for all your needs).